| Display Advertising (CPM) - 2026, effective from 01.01.2026 | |||||
|---|---|---|---|---|---|
| Ad Format | Dimensions (px) | Devices | Price (EUR) | Price (BGN) | Specifications |
| Standard & Premium Formats | |||||
| Leaderboard | 728x90 | Desktop / Tablet | 9.50 € | 18.58 BGN | View |
| Megaboard | 980x200 | Desktop / Tablet | 14.00 € | 27.38 BGN | View |
| 980x250 | 14.00 € | 27.38 BGN | |||
| 970x250 | 14.00 € | 27.38 BGN | |||
| 980x300 | 16.00 € | 31.29 BGN | |||
| Half Page | 300x600 | All Devices | 14.00 € | 27.38 BGN | View |
| Medium Rectangle | 300x250 | All Devices | 11.00 € | 21.51 BGN | View |
| Parallax | desktop: 640x480 mobile: 320x480 |
All Devices | 16.00 € | 31.29 BGN | View |
| Footer Banner | desktop: 980x200 mobile: 320x200 |
All Devices | 20.00 € | 39.12 BGN | View |
| Branding (Wallpapers) | |||||
| Wallpaper (Standard) | 1920x1080 | Desktop | 19.00 € | 37.16 BGN | View |
| Wallpaper (H / V / HTML5) | Custom | Desktop | 25.00 € | 48.90 BGN | View |
| Smart Video Wallpaper | With video integration | Desktop | 32.00 € | 62.59 BGN | View |
| Video Advertising | |||||
| Pre-roll | Adaptive | All Devices | 23.00 € | 44.98 BGN | View |
| Video in Article | Adaptive | All Devices | 20.00 € | 39.12 BGN | View |
| Video Interstitial | Full Screen | All Devices | 35.00 € | 68.45 BGN | View |
| Mobile Formats | |||||
| Mobile Leaderboard | 320x100 | Mobile | 9.00 € | 17.60 BGN | View |
| 320x50 | 9.00 € | 17.60 BGN | |||
| Large Rectangle | 336x280 | Mobile | 13.00 € | 25.43 BGN | View |
| Package Deals (Desktop + Mobile) | |||
|---|---|---|---|
| Format Combination | Package Description | Price (EUR) | Price (BGN) |
| Rectangle Pack | 300x250 on all devices simultaneously | 10.00 € | 19.56 BGN |
| Half Page Pack | 300x600 on all devices simultaneously | 13.00 € | 25.43 BGN |
| Megaboard + Rectangle | 980x200 (Desktop) + 300x250 (Mobile) | 12.00 € | 23.47 BGN |
| Megaboard + Large Rectangle | 980x200 (Desktop) + 336x280 (Mobile) | 12.00 € | 23.47 BGN |
| Megaboard + Half Page | 980x200 (Desktop) + 300x600 (Mobile) | 13.00 € | 25.43 BGN |
| Wallpaper + Parallax | 1920x1080 (Desktop) + 320x480 (Mobile) | 14.00 € | 27.38 BGN |
| Wallpaper + Half Page | 1920x1080 (Desktop) + 300x600 (Mobile) | 14.00 € | 27.38 BGN |
| Footer banner pack | 980x200, 320x200 | 19.00 € | 37.16 BGN |
| Parallax Pack | 320x480, 640x360 | 14.50 € | 28.36 BGN |
| Video Pack | Pre-roll | 21.00 € | 41.07 BGN |
| Video in article | 18.00 € | 35.20 BGN | |
| Surcharges (Premiums on Advertising Rates) | |
|---|---|
| Surcharge (%) | Service Description / Targeting |
| Technical and Audience Settings | |
| 20% | Video in standard banner format |
| 20% | Geo-targeting and dayparting (targeting by hour) |
| 20% | Frequency Capping |
| 50% | Behaviour Targeting (interest-based targeting) |
| 50% | Content Targeting (homepage, sections, articles by content) |
| 50% | Expandables (expandable formats within a standard banner) |
| PR Publications and Additional Options 2026 | |||
|---|---|---|---|
| Format | Price in EUR | Price in BGN | Technical Requirements |
| Publishing a ready-made PR article, homepage placement + FB post | 900.00 € | 1,760.25 BGN | View |
| Publishing a ready-made PR article, FB post, native promotion across 8 sites in the group, and premium 24-hour homepage placement in a special box integrated into the site's navigation structure | 1,650.00 € | 3,227.12 BGN | |
| Publishing a ready-made PR article with editorial input + FB post + homepage placement | 1,130.00 € | 2,210.09 BGN | |
| Developing an original article/interview and publishing it, homepage placement + FB post | 1,430.00 € | 2,796.84 BGN | |
| Developing an original article and publishing it, FB post, native promotion across 8 sites in the group, and premium 24-hour homepage placement in a special box integrated into the site's navigation structure | 2,150.00 € | 4,205.03 BGN | |
| Developing an original article/review with product photos and publishing it, homepage placement + FB post | 1,600.00 € | 3,129.33 BGN | |
| Developing an original article/interview, professional photoshoot, publishing across the entire content section of the site, homepage placement + FB post | 1,750.00 € | 3,422.70 BGN | |
| Developing an original article/interview, professional photoshoot, publishing across the entire content section of the site, FB post, native promotion across 8 sites in the group, and premium 24-hour homepage placement in a special box integrated into the site's navigation structure | 2,450.00 € | 4,791.78 BGN | |
| Video shooting, photos, and publication | upon request | ||
| Additional Options for PR Publications | |||
|---|---|---|---|
| Option | Price in EUR | Price in BGN | Preview |
| Native promotion of published content (250,000 impressions) across 8 sites in the group | 700.00 € | 1,369.08 BGN | View |
| PR Page Takeover - a publication occupying the entire content section of the site with no banners from other advertisers | 260.00 € | 508.52 BGN | View |
| No Ads Content - a publication with no banners from other advertisers | 260.00 € | 508.52 BGN | |
| Premium placement of a publication on the homepage for 24 hours in a special box integrated into the site's navigation structure | 490.00 € | 958.36 BGN | |
| Branding of the publication on desktop and mobile versions with all formats at 100% | 430.00 € | 841.01 BGN | View |
| FB post for the publication* | 300.00 € | 586.75 BGN | |
| Instagram post / story | 450.00 € | 880.12 BGN | |
| Instagram reels | 650.00 € | 1,271.29 BGN | |
| Instagram Game | 600.00 € | 1,173.50 BGN | |
| Sharing the original video from the publication on the site's YouTube channel | 450.00 € | 880.12 BGN | |
| Inclusion of the original publication in the site's Viber channel ** | 550.00 € | 1,075.71 BGN | |
| Inclusion of the original publication in the site's newsletter ** | 550.00 € | 1,075.71 BGN | |
